Astrea Website
A strategic website and tool that helps users generate their own personalized astrological charts and receive clear, meaningful insights.
Overview
Industry
Astrology / Personal Services
Services
Website Strategy
UX / UI Design
Framer Development
Goal
Build an intuitive web tool where users can generate their personalized astrology chart and get personalized report.
Client
Astrea offers personalized astrological consultations, with recurring clients, and wants to transform the offline experience into an online tool that offers predictions and interpretations based on date of birth.
Problem
The client wanted a tool through which people could generate their natal chart and she could create interpretations for each configuration.
Solution
The project started with understanding of the requests & functionalities for the desired platform and then we analysed the strategy (ideal client, positioning, brand identity)
Based on this analysis, we created the structure of the website and online tool, focusing on the astrogram generator, interpretation presentation and intuitive UX.
The design and UX are aligned with Astra’s professional identity, inspiring professionalism and trust, while the website helps users quickly get personalized answers.
Result
Interactive tool where users can generate personalized horoscopes and receive clear interpretations
Digital experience that reinforces brand trust and professionalism
Positive feedback from users: clarity and relevance in interpretations
Elegant, clean and intuitive website that reflects Astra's professionalism
