Websites built on strategy.
I help entrepreneurs clarify their positioning, ideal customer and brand identity, then transform this clarity into a website that communicates exactly to whom it is needed.
Clarity
We define the niche and the ideal client.
Positioning
We establish how the brand should be perceived.
Structure
We organize the message and information.
Design
We create a coherent visual identity.
Website
We build the website that expresses everything clearly.
Selected projects
See my client works
Envo
Strategic website design for a nail salon focused on professional services and easy client booking.
Framer
Strategy
Brand design
Custom UI development
SEO
Custom artwork
View project
Diane Beauty Nail
Strategic website design for a nail salon focused on professional services and easy client booking.
Framer
Custom UI Development
Brand design
Strategy
Astrea Astrology
Website development and brand identity for a personalized astrology reporting service.
Framer
Brand design
Strategy
Custom UI Development
Process of working together
Our collaboration is structured in 3 clear meetings, each with a well-defined objective. The goal is to build a strategic website, aligned with your brand and ready for launch.
1. Discovery & Strategic Direction
In this meeting we discuss:
What you want to create
Your business goals
Target audience
What functionalities you need
Brand positioning
I will ask you specific brand & design questions to define:
Visual direction
Website mood
Communication style
Logical structure of the pages
This stage is the foundation of the project.
Duration: 2h
2. Visual Concept & Wireframing
In this phase:
You get a clear visual direction through carefully crafted mood boards that define your brand’s identity.
See your website wireframe
You understand how everything connects as I walk you through the structure and the user experience flow from your visitors’ perspective.
You will see how the website will look and function before development begins.
At this stage, you can:
Request additions
Remove sections
Refine the structure
Once approved, the structure becomes the official foundation of the project.
Development & Launch
In this phase:
Design migration from Figma to Framer
Layout & responsive optimization
Finishing touches
We meet for the final presentation of the website.
At this stage, you can:
Minor changes (text, small visual adjustments)
After final approval:
Payment is made
The website is delivered and ready for launch
Domain
Separate cost (depending on the extension – .com, .ro, etc.)
I recommend GoDaddy because it integrates well with Framer.
Platform subscription – Framer
For full details on the differences between the plans, you can consult the official pricing page on the Framer website.
Services
Website solutions designed to communicate your vision clearly and professionally online. Choose the one that fit your requirements.
Launch
Designed for businesses that want to establish a professional online presence for their businesses and services without complexity.
1-3 pages
Service page with booking
Payment integration
Brand alignment
Best for:
Freelancers and consultants
Coaches
Local businesses
Salons and service providers
Early-stage startups
Typical goals:
Get inquiries
Receive bookings
Simple. Clear. Built to sell from day one.
800€
Growth
Websites that needs to talk more about theire services and filter the right customers or have a couple of items to sell and needs a Content Management System (CMS) for that.
3-5 pages
Service pages
CMS
Custom forms
Brand alignment
Best for:
Service-based businesses (Coach, Trainers)
Agencies and consultants
B2B companies
Premium service providers
Typical goals:
Build credibility and trust
Clearly present services and value
Attract and qualify the right leads
Designed to educate, filter, and convert.
1500€